I have a great respect for incremental improvement, and I've done it in my life, but I've always been attracted to the more revolutionary changes.
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I want to put a ding in the universe.
I think we're having fun. I think our customers really like our products. And we're always trying to do better.
There's an old Wayne Gretzky quote that I love: I skate to where the puck is going to be, not where it has been. And we've always tried to do that at Apple.
Computers themselves, and software yet to be developed, will revolutionize the way we learn.
My job is not to be easy on people. My job is to make them better.
My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
We hire people who want to make the best things in the world.
My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.
I think money is a wonderful thing because it enables you to do things. It enables you to invest in ideas that don't have a short-term payback.